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Who needs film critics anyway?

 
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Frank_Jewett
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Joined: 31 Aug 2005
Posts: 1282

PostPosted: Wed Aug 30, 2006 5:36 pm    Post subject: Who needs film critics anyway? Reply with quote

The recent trend toward not pre-screening films out of fear that bad reviews will sabotage the box office picked up steam this weekend as "Crank", "The Wicker Man", and "Idiocracy" all avoided pre-screening.

I don't know how much studios can hope to salvage from this ridiculous strategy. "Snakes on a Plane", a box office bomb, actually got positive print reviews but was killed by bad word of mouth and general disinterest.

What's next? Will movie theatres employ cell phone blocking technology to prevent disgruntled audience members from warning their friends as they trudge to their cars after seeing yet another highly pimped dud?

The problem isn't the critics, it's the lousy films. The tactic of avoiding pre-screenings for critics is so common, and so commonly associated with lousy films, that not pre-screening will do as much harm than bad reviews.

If a movie can't risk criticism, it probably sucks.

Frank

Rotten Tomatoes article on ducking critics by avoiding pre-screening
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eron



Joined: 01 Aug 2006
Posts: 412

PostPosted: Thu Aug 31, 2006 11:05 am    Post subject: Reply with quote

Hell, I'm sure bad criticism helped a few films, like Clerks II. My dad said he was gonna wait for the DVD until he heard abotu Siegel walking out due to a Donkey Sex show. It sold the movie ticket for him :)
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jdw
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Joined: 01 Sep 2005
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PostPosted: Thu Aug 31, 2006 11:59 am    Post subject: Reply with quote

LA Times film critic Carina Chocano has a piece on this topic last week:

It's critics vs. the hype (not the audience)

Also a Times pre-release piece on the buzz of Snakes:

That buzz on 'Snakes' could just slither away


John
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Bob Morris



Joined: 01 Aug 2006
Posts: 2883
Location: New Mexico

PostPosted: Thu Aug 31, 2006 12:47 pm    Post subject: Reply with quote

That second column about Snakes certainly sums up what Internet hype is about these days... it's overrated.

The Internet was something new to many people during the years in which The Blair Witch Project was released, but by the time films such as Snakes came out, the Internet was commonplace. It became no different from "water cooler talk" at the office.

I don't think Internet talk necessarily means a movie will be a bad one, mind you. I watched Serenity and liked it. But as that column notes, Internet buzz doesn't mean big box office any more.
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Iron Chad



Joined: 01 Aug 2006
Posts: 1163

PostPosted: Thu Aug 31, 2006 12:49 pm    Post subject: Reply with quote

Anyone who was a WCW fan and lived through the Russo days knows how much internet hype equates to real-life sales. . . diddly to squat.

-Chad
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Frank_Jewett
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PostPosted: Thu Aug 31, 2006 1:13 pm    Post subject: Reply with quote

Great writing by Chocano... and she mentioned tOA... sorta. ;)

Frank
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jdw
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Joined: 01 Sep 2005
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PostPosted: Thu Aug 31, 2006 4:22 pm    Post subject: Reply with quote

Did she?

I'd been meaning to link to that since I read it in the fish wrap. This thread reminded me to, since the RT piece was similar. It's a rather hot topic among critics since the buzz is that they're obsolete. :)


John
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RL



Joined: 01 Aug 2006
Posts: 35
Location: Atlanta

PostPosted: Fri Sep 01, 2006 10:31 pm    Post subject: The Descent Reply with quote

The descent also wound up with lots of positive critical reviews, even more impressive given that its a horror film, and it didn't score very highly in its American release either.

~rl, who has the British DVD of the flick ordered
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eron



Joined: 01 Aug 2006
Posts: 412

PostPosted: Sat Sep 02, 2006 10:53 am    Post subject: Reply with quote

I know IGN gave the Wicker Man a pretty solid rating, but they also recently gave Crank a good rating, and I see absolutely nothing good about another Jason Stratham action movie.
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Jeremy Billones



Joined: 07 Aug 2006
Posts: 523
Location: Alexandria, VA

PostPosted: Sat Sep 02, 2006 11:22 am    Post subject: Reply with quote

What's wrong with "another Jason Stratham action movie"?
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RL



Joined: 01 Aug 2006
Posts: 35
Location: Atlanta

PostPosted: Sat Sep 02, 2006 11:51 am    Post subject: Reply with quote

"Crank" looks like it was produced by Maxim magazine. I just don't have the testosterone for it.

~rl
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