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Posted by Frank Jewett, on ETC Message Board
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"When Pepsi moves into a market, Coke doesn't get clobbered, it gets stronger. Royal Crown, Jolt and local colas get hammered. The market will always support two profitably. Name one of anything. Is there a General Motors without a Ford? There'll always be challengers. It's the bear in the woods story: You don't have to outrun the bear, you have to outrun the other hikers."
Scott McNealy, Sun Microsystems

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